Time now to look back on a song that’s 35 years old now and was never a single in the first place, but just last month got about the biggest bump in visibility a song could possibly get.

Tom Petty released his first actual solo album, as in not entirely written and recorded with his band the Heartbreakers, in 1989. Full Moon Fever was a smash hit, heading to five times platinum sales in the US and generating three Top 40 hits that are some of Petty’s most recognizable songs. Petty would work with his Traveling Wilburys buddy and ELO mastermind Jeff Lynne on much of the album, though today’s song was co-written with fellow Heartbreaker Mike Campbell.

Love Is A Long Road cuts a familiar vibe for late ’80’s music. There is a bit of synth but the song is otherwise standard rock and easily at home on a Tom Petty record. It’s a tale of getting into somebody but finding that the actual act of being in love and carrying on in that manner is a lot tougher than simply falling for someone. It’s another take on the mentality of “the chase is better than the catch” and it’s certainly a part of life. Mike Campbell stated that he was inspired by a motorcycle when writing the song.

This song didn’t get released as a single but it was the B-side to Petty’s massive hit Free Fallin’. Radio stations wound up putting on the other side of the 45 record and this one got a pretty decent amount of airplay, so much so that the song wound up charting at number 7 on the Modern Rock chart. That’s quite the feat for something that didn’t get the promotion machine of a single behind it.

If that was the end of this song’s story it would be fine enough – charting like that as a B-side is impressive. But 34 years after the song’s release it would gain one hell of a second life, becoming attached to the hottest entertainment property in existence.

In early December of 2023, Rockstar Games released the first trailer to Grand Theft Auto VI. To say this is a hotly anticipated game would be a vast understatement – it is easily the most anticipated video game of all time and probably the most widely anticipated entertainment release of any form, ever. The prior game raked in over a billion dollars in its first 24 hours on sale and it will likely be a 12 year gap between it and this new installment.

Rockstar have a history of using the right music to market their games as well as programming in-game radio stations with solid hits. In this case, Petty’s song was chosen to feature in this first trailer, which garnered over 120 million views in its first few days online.

This spotlight sent Love Is A Long Road into hyperspace. The song saw a nearly 37,000% increase in Spotify streams after the trailer released, and digital sales propelled the song to number 7 on the US Rock Digital Song Sales Billboard chart.

Merely being attached to the GTA 6 hype is pretty monumental for a song of this age, no matter the impressive stature of the artist in question. But there’s more to this pairing of Tom Petty and Rockstar Games. GTA 6 will be set in a fictionalized version of Florida, also Petty’s home state. The vibes of Love Is A Long Road perfectly fit the Florida-ized game and also call back some to GTA’s prior installment set in Florida, the total ’80’s atmosphere of GTA Vice City. It’s a multi-tiered stroke of genius to use this song to plug the game.

Love Is A Long Road is a nice song from a fantastic album, and here we are all these decades later with the song front in center in a way no one would have dreamed of way back when. A shame that Tom isn’t around to see his handiwork, but it will be fun to cruise the streets of Vice City in 2025 with this song playing on the system of whatever stolen car I’m in.